Using Awareness Days in your Marketing #LikeAPro – May 2019


For anyone who has had a look at the extensive list of available “Awareness Days“, you’ll notice that there is not just one for every day of the year but a whole hoard of them. Some are purely novelty and light-hearted, like “Dress up your Pet Day” – I honestly don’t like my chances of catching my pet dingo for this day. Some others carry a very important message for a worthy cause such as “World Cancer Day” or more importantly for me “World Cancer Survivors Day”. Then even though some may appear light-hearted, they still have a worthy cause linked in the background, such as “Crazy Sock Day” which was created to raise awareness about Mental Health and Well-being of Doctors (#CrazySocks4Docs).

So you’ve had a look at the list (below), and pinpointed a couple of cool days, but how do you actually use them in your content marketing?
By integrating the hashtags correctly, the incredibly popular and trending awareness days can greatly increase your engagement helping you to reach new audiences. The key to using these days is to choose very carefully making sure the awareness days are relevant to your business or brand. You can have some fun and draw a pretty long bow when it comes to linking to an awareness day, but it will have to make sense and suit your overall message and brand. Anything too obscure simply won’t cut through to your audience.

Planning Ahead
One of the great benefits in using awareness days in your marketing is that you can plan ahead, due to the days being an annual event. So if you use a reliable calendar with a full list of available days, you can choose the most appropriate for your current campaign and schedule relevant posts way in advance. While using the light-hearted awareness days to have a bit of fun in the office and in your marketing may seem like a great idea, it is important to be aware of what’s going on in the world at the time your content is posted. Posting novelty content in the light of a tragic world event could leave a bad taste in your customer’s mouth and leave your company reflected in a negative way.

How can you find them all?
Are you ready to get started? While I have compiled a FREE list below, these are simply the names of the awareness days I’ve been able to find. I strongly recommend doing a quick Google search of the day you’re interested in to see the history and reason for the day to make sure you’re link is appropriate.

MAY 2019

1stGold Day
World Stationery day
lei day
school principals day
new home owners day
mother goose day
executive coaching day
global love day
school bus drivers day
international workers day
purebred dog day
batman day
law day
loyalty day
hug your cat day
may day
national skilled trades day
stepmothers day
kiss goodbye to ms
2ndpassword day
baby day
national family day care week
3rdinternational tuba day
paranormal day
no pants day
two different coloured shoes day
lumpy rug day
garden meditation day
world press freedom day
textiles day
starlight day
4thstar wars day
firefighters day
free comic book day
join hands day
bladder cancer awareness
petite and proud day
bird day
herb day
respect for chickens day
sauvignon blanc day
learn to ride a bike day
auctioneers day
fitness day
homebrew day
world give day
world naked gardening day
play outside day
ride to cure diabetes
5thworld laughter day
lemonade day
cartoonists day
hug a shed and take a selfie
revenge of the 5th
hoagie day
international midwives day
nail day
International roller derby day
cinco de mayo
international bereaved mothers day
national small business week
motherless daughters awareness week
myotherapy awareness week
shine a ight on road safety
6thno diet day
no homework day
beverage day
international management accounting day
hanson (m bop) day
tourette syndrome aareness week
7throast leg of lamb day
cosmopolitan day
world asthma day
poem on your pillow day
world day of genital autonomy
national domestic violence rememberance day (AU)
international tell your crush day
8thno socks day
receptionists day
world donkey day
third shift workers day
donate a days wages to charity day
school nurse day
iris day
root canal appreciation day
free trade day
world red cross day
ovarian cancer awareness day
world amyloidosis day
global road safety week
9thlost sock memorial day
moscato day
teacher appreciation day
europe day
10thmother ocean day
one day without shoes
military spouse appreciation day
world lupus day
stay up all night night
public gardens day
world migratory bird day
clean up your room day
11theat what you want day
train day
windmill day
international astronomy day
twighlight zone day
world ego awareness day
fair trade day
astronomy day
12thinterrnational nurses day
limerick day
nutty fudge day
odometer day
fibromyalgia awareness day
mothers day
international awareness day for chronic immunological and neurological diseases
13thaccounting day
top gun day
frog jumping day
leprechaun day
world belly dance day
world cocktail day
IEEE Global Engineering day
international law week
14thchicken dance day
myopia awareness week
schizophrenia awareness week
15thchocolate chip day
numeracy day
straw hat day
nylon stockings day
vascular birthmarks awareness day
world meditation day
world facilities management day
international day of families
international mps aareness day
national families week
16thsea monkey day
drawing day
horse rescue day
biographers day
notebook day
waiters day
global accessibility awareness day
international day of light
hae day
17thworld baking day
bike to work day
pack rat day
endangered species day
pizza party day
international virtual assistants day
world hypertension day
world telecommunictions day
shades (sunglasses) day
pinot grigio day
neurobibromatosis awareness day
international day against homophobia, transphobia and biphobia
work from home day
national walk safely to school day (AU)
18thworld whiskey day
no dirty dishes day
visit your relatives day
plant a lemon tree day
world fiddle day
museum day
learn to swim day
19thmay ray day
national palliative care week
20thpick strawberries day
be a millionaire day
weights and measures day
quiche lorraine day
clinical trials day
national volunteers week
exercise right week
macular degeneration awareness week
21sti need a patch for that day
waitstaff day
rapture party day
memo day
world day for cultural diversity
talk like yoda day
22ndgoth day
maritime day
international day for biological diversity
harvey milk day
sherlock holmes day
world paloma day
WOW day (SES – Au)
bitcoin pizza day
23rdturtle day
world product day
international day to end obstetric fistula
worlds crohns and colitis day
world orienteering day
24thtiara day
aviation maintenance technician day
brothers day
escargot day
don’t fry day (sunscreen)
world schizophrenia day
morse code day
scavenger hunt day
25thtowel day
tap dance day
wine day
geek pride day
world thyroid day
international heritage breeds day
international missing childrens day
spinal health week
26thblueberry cheesecake day
indianapolis 500
world lindy hop day
dracula day
paper airplane day
national sorry day
27thsunscreen day
cellophane tape day
national reconcilliation week
28thhamburger day
amnesty international day
brisket day
menstrual hygiene day
29thbiscuit day
senior health and fitness day
learn about composting day
put a pillow on your fridge day
international day of united nations peacekeepers
world otter day
30thloomis day
water a flower day
mint julep day
world ms day
my buckets got a hole day
31stno tobacco day
macaroon day
web designer day
save your hearing day

 

AndyK

* Please note that not everything you read on the internet is accurate. If you see a day that intrigues you, I recommend you search the current date and geographic accuracy, along with the appropriate #tag before using it. 

Thank you to my friend and colleague, Sue from iManage Professionals for giving me permission to use her monthly social media blog article as inspiration for my own #Tags of the Month post.

AndyK
Graphic Artist & Designer
AndyK Design  

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