Motorsport Marketing 101 - How to steal all the attention?
On the weekend I attended a Vintage Collectors Market and Car Show with a couple of friends, to show off my old drag racing car. Although it...Read More
Motorsport Marketing 101 - Do you really want to be Facebook friends with all your fans?
Whether you like it or not, being a racer means you have fans. Whether you're an international celebrity or just a celebrity in your str...Read More
The Email Unsubscribe Recipe
Do you get a lot of junk email? I'm not talking about the typical spam that most internet providers manage to sift out. Yes, gone are th...Read More
Motorsport Marketing 101 - Look & Act the Part with No Money Down
Unfortunately, in our sport, you only get noticed if you are exceptionally good at what you do, or you crash. Let's face it, everyone re...Read More
Are Mates Rates worth the friendship?
I have a client who has never once given me "mates rates" nor has he ever asked for them in return. I used to think this was a r...Read More
When the Mouse tries to Network
My hands are clammy, my knees are knocking, my heart is racing, and I'm having trouble breathing normally. No, I'm not ill. I&#...Read More
Welcome to the inside of my head ...
You have been warned. On the surface I may appear to be a regular girl... ahhhh, who am I trying to kid here. I am a complex individual...Read More
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