I Was Trade-Trained. That Changes How I See Design.
I didn’t come into design through a degree. I came into it through an apprenticeship, and if I’m honest, at the time I wasn’t thinking about...Read More
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New Doesn’t Have to Mean Unrecognisable
Whenever someone’s about to launch something new, there’s this little spike of energy that shows up. It matters more. It feels bigger. And b...Read More
The Hidden Cost of Constantly Changing Your Branding
If you’re feeling the itch to change your branding again, you’re not alone. And I’m not judging you for having that urge either. I get why ...Read More
Why Most Small Business Branding Doesn’t Need a Redesign - It Needs Clarity
I hear this all the time. “ My branding just doesn’t feel right . I think I need a rebrand. ” And most of the time, they’re not wrong. So...Read More
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