Choose Brand Colours That Pop, Convert, and Get You Noticed!

Let’s be real - picking colours for your business isn’t simply about choosing pretty shades — it’s about making a real statement. When you pick the right colours, it can actually make people feel something. And with branding, feeling something is what will get you noticed. If you want to stand out, attract the right crowd, and actually convert, then picking the right colours is your secret weapon. So how do you make use of that secret weapon?

Your brand has a personality — but what's it saying?

Is your brand fresh and bold, or is it warm and trustworthy. Your brand’s colours need to match the energy you're trying to put out there. Imagine your is a person walking into a room. What’s the first impression they make?

For example, loads of tech companies use blues and greys because it conveys stability and reliability. Alternatively, companies in the health arena like their earthy tones like greens and neutrals. The colours you choose need to match the tone of your own business type, but you also don't want to blend in with all your competitors. So really take the time look at the individual personality of your business, and don't be afraid to go against the generic.

So what I'm saying is that colours aren’t just there to make your brand look pretty — they’re there to tell a story, and they’ve got a huge role in how your audience feels when they see your brand. If you want to nail your branding, you’ve got to be intentional about the message you want to send before anyone even reads your tagline.

Colours talk. Are you listening?

Each colour does something different when it comes to how people see your brand. Think about it like this: the right colour can make someone feel all kinds of ways — secure, energized, inspired. But if you don’t choose wisely, your colours or even just the hue, could be sending mixed signals. 

Let’s break it down real quick:

• Blue: This colour screams trust. It’s the colour of professionalism and reliability, which is why it’s everywhere in finance and tech. But that's a deep or royal blue. Choose a baby blue and it has a totally different feel.
• Yellow: The colour of optimism and energy. It’s playful and fun, perfect for brands that want to give off a feeling of positivity and excitement. But add a bit of orange or brown and you're heading into a more earthy realm.
• Red: Nothing says urgency like red. It’s bold, passionate, and perfect for driving action. Whether it's a limited-time offer or a "buy now" call to action, red has got your back. Deepen it, and you're actually heading more towards trust and security, like a wax seal.
• Green: Growth, health, and eco-friendliness. If your brand is all about sustainability or self-improvement, green is your go-to. But a brighter more fluro green like in my own logo can show energy and excitement.
• Purple: Exclusivity and creativity. Purple feels regal and creative—ideal for premium or artistic brands. A bold and bright purple is also used for children's brands in combination with contrasting colours.
• Black and White: Timeless and sleek. Black and white are minimalistic but sophisticated—perfect for brands that don’t need to shout to be noticed. But be careful of looking unfinished. These brands will often include a range of lower level colours to include in their brand kit.

Your brand colours are your first chance to tell your audience what kind of experience they can expect from you. Choose wisely because they’re doing more than just filling space — they’re subtly guiding your customers’ emotions and actions.

Targeting your audience with the right palette

Also, colour doesn’t just speak to anyone; it speaks to your specific audience. Take a moment to really think about who you’re talking to. What kind of feeling are they after? What kind of energy do they vibe with? Your colour palette should have the right hues that speak directly to your audience's preferences, not just what looks cool or trendy. At the end of the day, how you use your brand colours should make your target market feel like you get them.

A killer colour combo is all you need

When it comes to brand colours, less is more. I know you've seen my brand and you're a little confused. But what I mean is there's no need to go all out with every colour under the sun — simply stick with three or four colours to build a strong visual identity. You want to start with a couple of primary colours that become your brand’s signature. Then, pick a couple of secondary colour that complement the first. These are what you use sparingly for calls to action and important buttons, like that "Shop Now" button or your sign-up form. And then bring in the different hues - these are the variations of the existing colours - lighter, darker and gradients.

Tools like the Canva Color Generator,  Coolors or Adobe Color are perfect for helping you find the right colour combos. A good colour scheme isn’t just about aesthetics — it’s about strategy. Remember, you’re not just making things look pretty; you’re directing the flow of your customers’ attention to where it counts.

Test it, tweak it, make it work

You have your colours, but did you know they can look different depending on where they show up? Your colours might look perfect on your  computer, but what happens when your potential customers are flipping through your brochure? Testing is essential. Make sure your colour choices hold up across all devices and media types. This also means checking your colours against competitors — are you blending in, or do you stand out? You want to be seen, right?

Consistency is everything

Now that you’ve nailed your brand colour palette, use it everywhere. Everywhere. Your brand will be instantly recognizable if you stay consistent with your colour usage. Think about your favourite brands — I'll be you can recognise them by their colours before you even see the logo. That’s because consistency builds recognition. And recognition builds trust, which turns into sales. 

Colours are more than just decoration

Your brand colours are so much more than a design choice - they’re part of your brand’s identity, telling your audience what you’re all about before anyone even reads your tagline. So make sure you pick colours that not only make you look good but help you really connect with your audience. Whether your colour palette is bold and energizing - like mine - or calm and sophisticated, it needs to feel like you.

When you get your brand colours right, your business will shine brighter than ever over all the competition.