I'm going to let you into a little secret. I like cars. I specifically like muscle cars that are loud, have shiny bits and are fast, but...Read More
Is it OK to Gender target your Marketing?
The short answer is ABSOLUTELY!!!! Don't get me wrong, I am a very strong supporter of equality, but I'm also a realist. As a gene...Read More
Motorsport Marketing 101 - How to steal all the attention?
On the weekend I attended a Vintage Collectors Market and Car Show with a couple of friends, to show off my old drag racing car. Although it...Read More
Motorsport Marketing 101 - Do you really want to be Facebook friends with all your fans?
Whether you like it or not, being a racer means you have fans. Whether you're an international celebrity or just a celebrity in your str...Read More
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